Nos vamos.
Han pasado casi tres años desde que decidimos abrir Double Mode (que nació como "Everything can be fixed") y hemos llegado al punto y final. Tras un parón para reflexionar sobre el futuro de la página acabamos por llegar a la conclusión de que ni podíamos ni queríamos seguir. Estamos muy agradecidas por todo lo que el blog-siendo muy modesto en su alcance y proyección- ha supuesto en nuestras vidas. Hemos aprendido a huir de los prejuicios, hemos crecido como fotógrafas y nos hemos dado cuenta de que la moda es un campo artístico muy infravalorado y cuyo valor real se está desprestigiando en parte por culpa de este mundo del que hasta ahora hemos formado parte.
Han pasado casi tres años desde que decidimos abrir Double Mode (que nació como "Everything can be fixed") y hemos llegado al punto y final. Tras un parón para reflexionar sobre el futuro de la página acabamos por llegar a la conclusión de que ni podíamos ni queríamos seguir. Estamos muy agradecidas por todo lo que el blog-siendo muy modesto en su alcance y proyección- ha supuesto en nuestras vidas. Hemos aprendido a huir de los prejuicios, hemos crecido como fotógrafas y nos hemos dado cuenta de que la moda es un campo artístico muy infravalorado y cuyo valor real se está desprestigiando en parte por culpa de este mundo del que hasta ahora hemos formado parte.
Los motivos que nos llevan a tomar esta decisión son tres:
1. La fotografía ha pasado a formar parte de nuestra vida y el mundo real no deja tiempo para tratar de ser una Ferragni más. Imagink Solutions es ahora una parte muy importante en nuestro día a día y el proyecto al que más tiempo debemos dedicarle. Ser "blogger" aficionada está bien cuando dispones de mucho tiempo libre y tu vida pasa por una época más solitaria de lo que debería, pero el trabajo, los horarios, las rutinas te obligan a compartir tus ratos de ocio fuera del mundo virtual.
2. Estamos hartas de la deriva que han tomado los blogs de moda. No hay más rumbo que el que marcan cuatro chicas que han triunfado por suerte y por llegar en el momento adecuado. Estamos asistiendo a la desesperación de muchas jóvenes por conseguir lo mismo que estas cuatro y lo que hacen llega a rozar el patetismo en muchas ocasiones. No estamos dispuestas a vendernos por un bolso de imitación, ni a conseguir que desde China nos envíen paquetitos para enlazar en Instagram, ni a perder nuestra identidad con tal de triunfar y no ser más que otra "blogger" de las que la gente ya se ríe en la calle.
Esto no quiere decir que la pasión que sentimos por la moda haya desaparecido, ni muchísimo menos. Es más bien todo lo contrario. Repelemos la obsesión de algunas por publicar un "New in..." detrás de otro enseñándonos todas esas compras que va a devolver en cuanto se haga las fotos para el blog. La moda es mucho más que comprar los cuatro trapos que viste el maniquí de Zara. Llevamos toda nuestra vida luchando contra aquellos que nos juzgan considerando la moda un mundo frívolo y lo que ahora vemos es que quienes más la banalizan son aquellas que dicen amarla. No estamos dispuestas a que nos metan en el mismo saco y seguiremos defendiendo a cuantos crean arte con aguja e hilo.
3. Si lo que triunfa en este mundo es ver las mismas prendas combinadas de la misma forma una y otra vez, nos negamos a formar parte, tanto por la inversión económica exagerada que supone como por la falta de personalidad que refleja y el aburrimiento de contemplar clones en cada página que visitas.
No queremos irnos sin dar las gracias a todos los que nos habéis acompañado en este camino. Hemos pasado por varias fases, desde la tontería inicial hasta tratar de vivir la moda con madurez y ahora queremos vivirla para nosotras mismas. No vamos a dejar que la moda de tener un blog condicione nuestra personalidad y nuestros principios. Seguiremos trabajando para que se le dé a este arte el reconocimiento que se merece y seguiremos trabajando también para reflejar nuestra personalidad en aquello que ahora nos da de comer. Y, sobre todo, damos las gracias a Double Mode por sembrar en nosotras una semilla que ha ido creciendo hasta convertirnos en empresarias.
Muchas gracias por todo.
We are leaving.
It's been almost three years since we decided to open Double Mode (which was born as "Everything can be fixed") and we have come to an end. After a break to think about the future of this page we came to the conclusion that we couldn't and didn't want to continue. We are grateful for everything the blog -being so little in its reach and projection- did in our lives. We have learned how to scape from prejudices, we have grown up as photographers and we have realised that fashion is an artistic field really underestimated and whose real value is being discretited beacuse of this world that we were part until now in some way.
The reasons that made us came to this point are three:
1. Photography has become part of our lives and in the real world there's no time to be another Chiara Ferragni. Imagink Solutions is now a really important part of our daily life and the project that deserves the most of our time. Being an amateur "blogger" is great when you have a lot of free time and there is a little solitude in your life, but work, schedules and rutines mke you share your spare time out of the virtual world.
2. We are so tired of the path that fashion blogs took. There is no more way that the one four girls who had good luck and were there in the exact time set. We are watching the desesperation of a lot of girls trying to get the same things that those four girls and what they do is kind of pathetic. We aren't willing to sell ourselves for a fake bag or get some gift from China to link on Instagram, or loose our identity by trying to get "famous".
This whole thing doesn't mean that the passion we felt for fashion has despaired, not at all. It's kind of all the way around. We repel the obsession that some girls have about posting a "New in..." showing the things that they bought and they are going to return as soon as they take some pictures for their blogs. Fashion is a lot more than buying the five pieces you see in the mannequin. We have been fighting our whole lives against those who judge us thinking that fashion is a frivolous world and now we are seeing that those who banalize fashion the most are the people that say they love it. We are not willing to get in the same boat and we will keep standing up for those who make art with needle and thread.
3. If what succeeds in this world is seeing the same pieces wearing the same way over and over again, we refuse to be part of it, because of the huge investment of money and the lack of personality that it shows.
We don't want to leave before we thank everyone who has been taking this path with us. We passed by different states, from the sillyness in the begining until living fashion with maturity and now we want to live it for ourselves. We are not letting our personality and our principles change just because the boom of having a blog. We'll keep working everyday to make fashion have the recognition it deserves and we'll keep working to show our own way to see live in the job that feed us now. And, above all, we thank Double Mode for plant in us the seed that made us become entrepreneurs.
Thanks for everything.
We are leaving.
It's been almost three years since we decided to open Double Mode (which was born as "Everything can be fixed") and we have come to an end. After a break to think about the future of this page we came to the conclusion that we couldn't and didn't want to continue. We are grateful for everything the blog -being so little in its reach and projection- did in our lives. We have learned how to scape from prejudices, we have grown up as photographers and we have realised that fashion is an artistic field really underestimated and whose real value is being discretited beacuse of this world that we were part until now in some way.
The reasons that made us came to this point are three:
1. Photography has become part of our lives and in the real world there's no time to be another Chiara Ferragni. Imagink Solutions is now a really important part of our daily life and the project that deserves the most of our time. Being an amateur "blogger" is great when you have a lot of free time and there is a little solitude in your life, but work, schedules and rutines mke you share your spare time out of the virtual world.
2. We are so tired of the path that fashion blogs took. There is no more way that the one four girls who had good luck and were there in the exact time set. We are watching the desesperation of a lot of girls trying to get the same things that those four girls and what they do is kind of pathetic. We aren't willing to sell ourselves for a fake bag or get some gift from China to link on Instagram, or loose our identity by trying to get "famous".
This whole thing doesn't mean that the passion we felt for fashion has despaired, not at all. It's kind of all the way around. We repel the obsession that some girls have about posting a "New in..." showing the things that they bought and they are going to return as soon as they take some pictures for their blogs. Fashion is a lot more than buying the five pieces you see in the mannequin. We have been fighting our whole lives against those who judge us thinking that fashion is a frivolous world and now we are seeing that those who banalize fashion the most are the people that say they love it. We are not willing to get in the same boat and we will keep standing up for those who make art with needle and thread.
3. If what succeeds in this world is seeing the same pieces wearing the same way over and over again, we refuse to be part of it, because of the huge investment of money and the lack of personality that it shows.
We don't want to leave before we thank everyone who has been taking this path with us. We passed by different states, from the sillyness in the begining until living fashion with maturity and now we want to live it for ourselves. We are not letting our personality and our principles change just because the boom of having a blog. We'll keep working everyday to make fashion have the recognition it deserves and we'll keep working to show our own way to see live in the job that feed us now. And, above all, we thank Double Mode for plant in us the seed that made us become entrepreneurs.
Thanks for everything.
